Spectrum Development, Inc.

     Almost everyone "sells" something to someone else everyday. You may sell goods and services, or you may sell an idea to your boss, motivation to your co-workers, a dream to your spouse, or yourself in a new encounter. Regardless of your position or title, you are a salesperson and everyone else is a potential customer! The complex synergy two people bring to any selling-buying encounter transcends mere personality preferences. However, by incorporating and applying the Spectrum Development Model into customer relations you can gain valuable insight that can give you a favorable advantage in the process. Simply speaking, the Spectrum Development Model is an ideal lens through which to view and master the art of customer relations.

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     The goal of this workshop is to equip individuals with information and knowledge that can assist them in establishing, developing, and maintaining excellent customer relations.

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Utilizing experiential activities and discussions, workshop participants will:

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• becoming aware of their own strengths & pitfalls in providing customer sales and service;

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• learn to recognize verbal, behavioral, and environmental indicators for identifying customers' Spectrum Profiles;

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• identify effective approaches and techniques for connecting with customers from the various Spectrum Profiles;

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• identify ineffective approaches and barriers for connecting with customers from the various Spectrum Profiles; and

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• practice customizing approaches for specific goods and services.